Designing a Customized Energy Website


Do you wish you had a more effective website or even a new website?  Register today for this event and you will hear from the team at Pixel Jar, experts about no-nonsense website design, deployment and maintenance.

The presentation is focused on creating an energy and sustainability related website that speaks to your audience. We focus first on the big picture elements – why have a website in the first place, what makes you stand out, and how do you attract an audience. Then we’ll dig deeper into the technical aspects of a website – hosting, analytics, CRM, SEO, maintenance, and security. This forms a great foundation for any site that’s business facing.

The bonus afternoon session takes the foundations we presented at lunch and expands upon each of the areas we covered in the lunch session. Defining the goals for your website is one of the most valuable aspects of website design. We’ll also look at how your goals affect the choice of hosts. We’ll also discuss ways to present those goals to your audience and also dig into the business aspects of owning a site. Who holds the copyright for the site? What costs are involved? How much staff is needed to support a site? Can you make money
with a website? How do you sell with your site? What makes a good privacy policy?

The presentation goes a level deeper on the technical aspects of a website as well. We’ll talk about what to do with analytics once you start collecting them. Email list building is one of the great tools on a website and we’ll discuss what to do with that list once you start getting sign ups. The value of social media and SEO practices for your website are also topics. Finally, we’ll talk about the care and feeding of your website. How can you keep your site secure and up to date? How often should you plan to refresh your website? After this session you’ll be able to make informed decisions on what a website should do for your energy industry organization.

These and many other questions answered!

  • Why is having a good website important?
  • How do you set up business objectives?
  • What are the advantages of having a website?
  • Why do you even need a website for your business?
  • What is the purpose of a website?
  • What are goals and objectives examples?
  • Can we earn money from website?
  • How much does it cost for a quality website?
  • How much does it cost to maintain a website?
  • Do I need professional help to build or maintain a website?
  • What site software should I be using?
  • What does it take to keep a website interesting for visitors?
  • How does the website fit into my overall strategic marketing plan?
  • How do I make my website more relevant to my customers?




Earn .25 CEU’s

Hourly Schedule

Event Agenda

11:30 - 12:00
Registration & Networking
12:00 - 1:30
Keynote Presentation
1:45 - 2:30
In-depth Training Presentation
2:30 - 3:30
Reception & Networking


Nov 19 2019


11:30 am - 2:30 pm


$35.00 for members
VCA Green Training Facility


VCA Green Training Facility
1845 W Orangewood Ste 100, Orange, CA 92868


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Humidity: 0 %
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